AI-ready summary
NRR benchmark ranges with caveats and best-practice definitions.
- NRR > 100% means expansion offsets churn and contraction.
- Track GRR to ensure the base isn’t leaking.
- Segment NRR by cohort and customer type to find drivers.
Citation-ready quote
“NRR should be computed on existing-customer cohorts only (excluding new customers) and paired with GRR for a complete retention picture.”
NRR benchmarks (directional)
Net revenue retention directional ranges by segment.
| Segment | P25 | P50 | P75 | Notes |
|---|---|---|---|---|
| B2B SaaS (SMB) | 90–100% | 100–110% | 110–120% | — |
| B2B SaaS (mid-market/enterprise) | 100–110% | 110–125% | 125–140% | — |
CAC payback benchmarks (months, directional)
Payback calculated on monthly gross profit basis.
| Segment | P25 | P50 | P75 | Notes |
|---|---|---|---|---|
| PLG / self-serve | 3–8 | 6–12 | 12–18 | Months |
| B2B SaaS (SMB, sales-assisted) | 8–12 | 12–18 | 18–24 | Months |
| B2B SaaS (mid-market) | 10–15 | 15–24 | 24–36 | Months |
Trial-to-paid conversion (directional)
Trial-to-paid conversion ranges for PLG SaaS.
| Segment | P25 | P50 | P75 | Notes |
|---|---|---|---|---|
| PLG SaaS (general) | 5–8% | 8–15% | 15–25% | — |
Methodology
Directional benchmark ranges compiled to support planning and KPI review. Treat as heuristics and validate against your segment.
- Ranges are segmented by motion (PLG vs sales-led) and customer segment where possible.
- Percentiles represent directional P25/P50/P75 heuristics—not a statistically sampled dataset.
- Use consistent metric definitions (NRR/GRR, churn type, payback gross-profit basis).
Limitations
- Benchmarks vary widely by industry, ACV, and measurement definitions.
- Not a single-source surveyed dataset; intended for practical operating guidance and content citations with disclaimers.
Downloadable data
- Download SaaS benchmarks CSV
/benchmarks/saas-core-benchmarks-2026.csv
Press / citation
You can cite this page directly. For data usage, link to the CSV and include the updated date above.
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