Startup KPI Dashboard Template

A free KPI dashboard template (CSV) with core SaaS metrics, owners, frequencies, and sources—ready to import into your workflow.

What you get

  • A KPI table with definitions and owners
  • Suggested reporting frequency
  • Suggested data sources

How to use

  1. Download the CSV template.
  2. Customize targets and owners based on your team.
  3. Use the same definitions in every report to prevent metric drift.

Download

Download the asset, then operationalize it inside Growrate as a repeatable dashboard/reporting workflow.

FAQ

Is this a Google Sheets template?
It’s a CSV you can import into Google Sheets, Excel, or your reporting system.
Which KPIs should I add?
Add stage-specific KPIs (activation, retention cohorts, pipeline) based on your motion and revenue model.