LTV:CAC Ratio Calculator

Compute LTV:CAC ratio using LTV and CAC or via ARPA/gross margin/churn + CAC.

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How to interpret the result

Interpret alongside payback—high ratio with long payback can still be risky.

FAQ

Is 3× always the goal?: 3× is a common heuristic, but it depends on payback constraints, growth rate, and market dynamics.
Should I use gross profit LTV?: Yes—use gross profit LTV for unit economics realism.

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