LTV Calculator

Calculate LTV using ARPA, gross margin, and churn. Includes shareable inputs via URL.

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How to interpret the result

This is a simple steady-state LTV estimate; for early-stage products, treat it as a range.
Use cohort retention curves for more accurate LTV when churn changes over time.

FAQ

Should I use logo churn or revenue churn?: Revenue churn is usually more representative for SaaS revenue outcomes. Be consistent.
Why is my LTV huge when churn is near zero?: The simple formula becomes unstable. Use cohort analysis and cap horizons for realism.

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