Metric definitions
- Net Revenue Retention (NRR)
NRR measures revenue expansion vs churn from existing customers. Learn the formula, benchmarks, and levers to increase NRR.
- Expansion MRR
Expansion MRR is growth from existing customers. Learn what counts and how to drive it.
- Churn Rate
Churn rate measures how much customers or revenue you lose. Learn logo vs revenue churn formulas, benchmarks, and reduction tactics.
- Customer Lifetime Value (LTV)
Learn LTV, how to calculate it safely, common pitfalls, and how to increase it.
- Gross Revenue Retention (GRR)
GRR measures retained revenue excluding expansion. Learn how to compute it and improve it.
- Contraction MRR
Contraction MRR is recurring revenue lost from existing customers via downgrades. Learn causes and fixes.
- Monthly Recurring Revenue (MRR)
MRR is the core revenue heartbeat of SaaS. Learn what counts, how to decompose MRR, and common pitfalls.
- MRR Growth Rate
MRR growth rate shows how fast recurring revenue is increasing. Learn formula and levers.
- ARPA (Average Revenue Per Account)
ARPA shows average revenue per account. Learn how to calculate, segment, and increase ARPA.
- Annual Recurring Revenue (ARR)
ARR is MRR × 12 (with caveats). Learn what ARR means, how to compute it, and pitfalls.
Calculators
- NRR Calculator
Calculate net revenue retention from starting MRR, expansion, contraction, and churn.
- Churn Rate Calculator
Calculate logo churn or revenue churn for a given period. Shareable inputs and tracked usage events.
- LTV Calculator
Calculate LTV using ARPA, gross margin, and churn. Includes shareable inputs via URL.
- MRR Growth Calculator
Compute MRR growth rate over a period from starting and ending MRR.
- SaaS Quick Ratio Calculator
Compute SaaS quick ratio from new/expansion vs churn/contraction MRR.
Benchmark pages
Templates
Turn this topic into an operating system
Standardize KPI definitions, pick a template, and track results weekly. That’s how topical knowledge becomes execution.