Unit Economics Hub — CAC, Payback, LTV, and Efficiency

Learn CAC payback period (definition + formula), see benchmark ranges, common pitfalls, and practical levers to shorten payback.

Learn LTV:CAC, how to calculate it correctly, benchmark ranges, and levers to improve it.

Magic number estimates how much new ARR you generate per dollar of sales & marketing spend.

Burn multiple measures how much cash you burn to generate net new ARR. Learn formula and levers.

CAC measures the cost to acquire a customer. Learn how to calculate fully-loaded CAC and reduce it.

Learn LTV, how to calculate it safely, common pitfalls, and how to increase it.

Gross margin is revenue minus COGS. Learn SaaS-specific COGS, benchmarks, and improvement levers.

MRR is the core revenue heartbeat of SaaS. Learn what counts, how to decompose MRR, and common pitfalls.

ARR is MRR × 12 (with caveats). Learn what ARR means, how to compute it, and pitfalls.

Conversion rate turns traffic into signups and revenue. Learn how to define and improve conversion across the funnel.

Calculate CAC payback period using CAC, ARPA, and gross margin. Share results via URL and track improvements over time.

Compute LTV:CAC ratio using LTV and CAC or via ARPA/gross margin/churn + CAC.

Calculate LTV using ARPA, gross margin, and churn. Includes shareable inputs via URL.

Calculate burn multiple from net burn and net new ARR.